The one phrase that has made all the difference for me

Craig McQueen
3 min readMay 12, 2021

“Begin with the End in Mind”. When I first read that phrase in Stephen Covey’s The 7 Habits of Highly Effective People many years ago it felt odd. What did that really mean, “End in Mind”? Through the years as I re-read the chapter many times on Habit #2 (“Begin with the End in Mind”) and applied it, it has become a phrase that guides my thinking almost every day. What at the surface feels like a relative simple concept I have found scales in many different ways and can be applied in many different situations.

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Craig McQueen

Lifelong exploration and teaching of Leadership, Technology and Finance.